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The High Cost of complexity

The Data and Innovation
Recurring Tax

Overly complex or outdated data infrastructure makes it harder to innovate, slows your time to market, and even affects your ability to hire the best talent, all of which costs you money and time. This is a tax on your innovation. We call it DIRT, which stands for Data and Innovation Recurring Tax.
Learn more about DIRT
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No one needs to pay DIRT—but almost everyone does

Complex data architectures can fall down when tasked with supporting modern applications — whether you’re working on a legacy infrastructure or in a cloud environment. As developers improvise to get work done, any organization can get stuck maintaining a needlessly complex architecture instead of building applications users love. You’re paying DIRT: the Data and Innovation Recurring Tax. It’s a drag on developer time and your ability to innovate.
You’re paying DIRT if...

Insights are slow

Without real-time insights, teams can’t create the rich application experiences that users demand.


You can’t scale

Increased loads shouldn’t mean increased headaches. A modern data infrastructure auto-scales on commodity hardware.


Data gets duplicated

With data locked in silos, teams copy it for their own use, complicating audits and compliance.


Development drags

Your team works on data integration efforts rather than building cool new features.

“Every new technology added to the stack is an exponential increase in the number of system component interactions we need to design, test, monitor, and maintain.”
Trevor Marshall
Chief Technology Officer, Current