MongoDB Powers Hudl’s Online Video Analysis Platform

Leading NoSQL Database Eases Development for Highly Variable Data; Scales Linearly with Controlled Costs

NEW YORK—January 8, 2014—MongoDB, Inc. announced today that Hudl, a sports software startup, is using MongoDB as the data store for its online video analysis platform. The platform, used by coaches, athletes and recruiters, offers secure access to video analysis tools from any computer or mobile device. The MongoDB-based platform makes it easy to upload, sort, analyze and share video to help coaches learn about their teams, scout opponents and win.

After reaching the limits of what SQL was able to deliver, Hudl turned to MongoDB for video metadata storage. MongoDB delivers a flexible data model, ensuring coaches are not restricted when defining variable data, such as football formations, camera angles, and custom notes used for post-game analysis. With MongoDB, Hudl can create a single collection with high-speed querying, while easily and cost-effectively sharding to scale linearly.

“Rather than partitioning SQL, we decided to invest in horizontal scale for the long term,” said Brian Kaiser, CTO at Hudl. “MongoDB makes it so easy to add shards that we don’t require a large capital expenditure to upgrade, which is great from a predictability point of view. Together with Amazon’s Provisioned IOPS, MongoDB delivers remarkably stable query.”

MongoDB has increased developer productivity by facilitating Hudl’s A/B testing and enabling the incremental, easy rollout of new features. In addition, Hudl relies on MongoDB Management Service (MMS) as a crucial asset to monitor MongoDB clusters and proactively address issues.

“MongoDB is painless for developers and has proven to be battle-tested for the web-based video analysis that Hudl requires,” said Kaiser. “We appreciate having a strong company that backs the product with great support and a high level of innovation.”

MongoDB has a thriving global community with over 6.5 million downloads of its open-source database, 145,000 online education registrations, 28,000 user group members and 20,000 MongoDB Days attendees.

All over the world, thousands of organizations use MongoDB for its agile and scalable approach to data management. Common use cases include operational and analytical big data, content management and delivery, mobile and social infrastructure, user data management and data hub.

About MongoDB, Inc.
MongoDB (from humongous) is reinventing data management and powering big data as the leading NoSQL database. Designed for how we build and run applications today, MongoDB empowers organizations to be more agile and scalable. It enables new types of applications, better customer experience, faster time to market, and lower costs. To learn more, please visit