THE CHALLENGE
Balancing travel seller needs with airline limits
As a provider of vital IT solutions for airlines, airports, hotels, and more, Amadeus IT Group is a major global operator in the travel industry. It’s also a business that works on a massive scale, supporting over 400 airlines and handling over 2 billion boarded passengers in one year alone.
“This generates a huge amount of traffic,” explained Ali Makke, NoSQL Expert at Amadeus. “We recently passed the threshold of 150,000 transactions per second.”
A recent shift in the travel industry is the introduction of the New Distribution Capability (NDC), a standardized data format that enables airlines to distribute rich content, personalized offers, fare lookups, and ancillary services directly to travel agents and consumers in real time. It has revolutionized retail air travel by replacing legacy systems, enabling faster product launches, and providing significantly faster, more tailored booking experiences for consumers.
While NDC has transformed the buying experience, it also allows travel sellers to bypass traditional Global Distribution System (GDS) channels and connect directly with airlines to access personalized, tailored offers, which come with their own set of challenges.
“NDC makes the travel booking process a lot less generic and a lot more personalized,” said Makke. “But it also involves many technical challenges, especially for airlines’ system loads and traffic.”
Historically, GDS platforms such as Amadeus acted as a shield, efficiently caching and filtering traffic so only 10% of the full traffic volume reached the airlines themselves. With NDC, direct real-time connections remove this critical buffer, putting enormous traffic loads on airline IT systems. As a result, many airlines now impose ‘look-to-book’ ratio limits.
“Airlines need to manage search traffic from aggregators and travel sellers to keep costs under control, so they limit the number of searches and transactions before one becomes an actual booking,” explained Makke. “On the other hand, travel sellers want fast and reliable access to NDC content because they want to support use cases such as discovery and price comparison.”
The challenge for Amadeus was clear: strike a balance between protecting airline systems from overload and providing travel aggregators with fast, flexible access to shop for complex NDC content.
