MongoDB Expands Presence in Israel with Local Office and Israeli Managers

Groundswell Growing As Open Source Developer Community 
Embraces MongoDB NoSQL Database

Tel Aviv — Feb 3rd, 2014 — MongoDB, the leading NoSQL database popular among developers and IT professionals, today announced the opening of a local office in Israel and the appointment of local executives, Koby Lif and Sharon Elkayam. In the next weeks MongoDB will announce a series of distribution and partnership agreements demonstrating the Company commitment and involvement in the Israeli development landscape which reflect continuous adoption and engagement of MongoDB's solutions across Israel. This is augmented by a thriving developer community discovering the benefits of NoSQL. Israel's MongoDB User Group (MUG) -, is a discussion hub for 700 developers across Israel. This highly engaged community has set up 15 meet-ups in the last few months, all of which have been well attended.

Koby Lif was appointed to EMEA Channels Director for MongoDB, as well as East Europe Sales Director. Koby has more than 25 years of experience in the IT industry, successfully building and leading teams, over-achieving business goals in various IT areas. In his last position he was East Europe Sales Director EMC/Greenplum. Prior to this he was services sales director - South East EMEA at Oracle Corporation, and from 1996 to 2009 Koby Lif held various managerial positions in Sun Microsystems, including as country manager for Israel, EMEA channel manager, partners and industries sales director, and services director – SEE. Koby Lif has M.A. in economics and quantitive economics, and M.B.A., information technology, both from Tel Aviv University.

Sharon Elkayam will be leading MongoDB pre-sales activity in Israel. He joined MongoDB from Greenplum (Pivotal), where he has spent the past 6 years in various positions, first in USA and then in EMEA. Most recently he has led the EMEA Pre-sales team for the company. Prior to Greenplum Sharon has held various senior technical and management roles in BI/DWH companies in Israel. Sharon has BSC in Information Systems Engineering degree from Ben Gurion University.

"I am thrilled by the warm acceptance of MongoDB unique technology by the local developers community, as well in the corporate market", said Koby Lif. "The market expected MongoDB to expand the presence in Israel. We are building the right eco-system of partners so we can serve the needs both of Israeli developers and organisations".

“Despite being relatively new to the region, Israeli developers have embraced open source and MongoDB continues to see great results across the country. By opening local office and hiring bright professionals as Koby and Sharon, we invest in Israel and expand our presence and capabilities within the region,” said Joe Morrissey, VP EMEA at MongoDB Inc. “We have also managed to build a very active community with many MongoDB related events taking place, which we're proud to be sponsoring or sending speakers to take part in.”

MongoDB is the open-source, document database popular among developers and IT professionals due to its agile and scalable approach.

Common use cases for MongoDB include operational and analytical big data, content management and delivery, mobile and social infrastructure, user data management and data hub.

MongoDB provides a JSON data model with dynamic schemas, extensive driver support, auto-sharding, built-in replication and high availability, full and flexible index support, rich queries, aggregation, in-place updates and GridFS for large file storage.

MongoDB ecosystem partners include Amazon, IBM, Informatica, Intel, Microsoft, MongoHQ, MongoLabs, Rackspace, Red Hat, Softlayer and VMware.

About MongoDB, Inc. MongoDB (from humongous) is reinventing data management and powering big data as the leading NoSQL database. Designed for how we build and run applications today, MongoDB empowers organisations to be more agile and scalable. It enables new types of applications, better customer experience, faster time to market and lower costs. MongoDB has a thriving global community with over 4 million downloads, 100,000 online education registrations, 20,000 user group members and 20,000 MongoDB Days attendees. The company has more than 600 customers, including many of the world’s largest organisations. To learn more, please visit

Media Contact: Rani Rogel AllMedia Email: Mobile: 972050-5267706