Understanding Data Management Platforms
FAQs
A data management platform (DMP) primarily focuses on third-party data and anonymous audience data for advertising, while a customer data platform (CDP) specializes in first-party data and known customer profiles for broader marketing initiatives. DMPs are typically cookie-based and advertising-focused, while CDPs maintain persistent customer profiles across all channels.
A data platform manager is a professional who oversees the implementation, maintenance, and optimization of an organization's data management systems. They ensure data quality, security, and accessibility while managing integrations between various data sources and business intelligence tools.
The three major types of data platforms are data management platforms (DMPs) for advertising and audience data, customer data platforms (CDPs) for unified customer profiles, and data warehouses for structured business data storage and analytics.