In a super-competitive industry, an omnichannel approach lets retailers maximize great customer experiences across multiple channels and venues: web, mobile, in-store, and even B2B. Looking at recent stats, Omnisend found that purchase frequency is 250% higher on omnichannel, and Harvard Business Review’s research saw omnichannel customers spend 10% more online and 4% more in-store.
What’s holding most retailers back from achieving their omnichannel goals is buried in complex, siloed data architectures that underpin application architectures.
Join Genevieve Broadhead, MongoDB’s Principal of Retail Industry Solutions on Wednesday, 17 May at 3pm CET, to learn how a data mesh approach to omnichannel is opening up new opportunities for retailers to utilize their data in real time, and implement AI and machine learning strategies to retain customers.
In this presentation, you’ll discover:
- The most frequent obstacles that hinder retailers from implementing omnichannel commerce
- How data mesh enables IT teams to utilize real-time operational and customer data
- Why MongoDB is the go-to solution for cloud-based omnichannel data mesh