Startups are not for the faint of heart. A friend of mine once told me about the challenges he faced in starting his company. To come up with the capital to manufacture his first batch of units, he mortgaged everything he had, slept under his office desk for four months, and worked 16-hour days tirelessly. Luckily, he was able to get his first batch of units to customers on time, and the market reception was overwhelmingly positive.
Fast forward nine years and my friend’s company is now publicly traded, with over 200 employees. The company recently shipped its 15 millionth device.
Hard work and success stories aside, the first step for entrepreneurs to lift their startup off the ground is getting visibility, generating buzz, and showcasing their product in front of the right audience.
At the MongoDB World Startup Showcase, we’re excited to give entrepreneurs a chance to demo their product in front of venture capitalists, the media, and potential employees. Participants will be invited to give their elevator pitch and will be able to showcase their products.
- Elevator pitch in the Giant Ideas Theatre - attract investors, employees, and media
- Two complimentary tickets to MongoDB World 2016*
- Inclusion in MongoDB World marketing and press campaigns
- Promotion in MongoDB social media campaigns
- One year complimentary subscription to Cloud Manager, the easiest way to run MongoDB**
*Hotel and airfare not included **Does not include backup
Participating companies must be building a product or service, employ less than 100 people, and actively use MongoDB.
- Submit an online application.
- In your responses, make sure to address the following questions:
- Company Description: Give us some information about your company, including company name, product, website URL, videos, etc.
- Target Market: Describe the target market and audience for your product or service. Preferred markets are Data Analytics, Mobile, Machine Learning, and IoT.
- MongoDB Usage: Describe how your company uses MongoDB.
- Team Background: Include some background information about your team.
Applications must be submitted by 5:00 PM(PST) on March 25, 2016.
We are looking forward to hearing from you!
Cat-Herd's Crook: How YAML test specs improve driver conformance
MACH Aligned for Retail (Microservices, API-First, Cloud Native SaaS, Headless)
Across the Retail industry, MACH principles and the Mach Alliance are becoming increasingly common. What is MACH and why is it being embraced for Retail? The MACH Alliance is a non-profit organization fostering the adoption of composable architecture principles. It stands for Microservices, API-First, Cloud-Native SaaS and Headless. The MACH Alliance’s Manifesto is to: “Future proof enterprise technology and propel current and future digital experiences" The MACH Alliance and the creation of this set of principles originated in the Retail Industry. Several of the 5 co-founders of the MACH Alliance are technology companies building for retail use cases: for example commercetools is a composable commerce platform for retail (built completely on MongoDB). MongoDB has been a member of the MACH Alliance since 2020, as an “enabler” member, meaning use of our technology can enable the implementation of the MACH principles in application architectures. This is because a data layer built on MongoDB is ideal as the basis for a MACH architecture. Members of our Industry Solutions team sit on the MACH technology, growth and marketing councils, and actively are involved with furthering the adoption of MACH across the Retail Industry What is MACH, why is it important for retail? The retail industry has long been a fast adopter of technology and a forerunner in technology trends. This is because of the competitive nature of the business leading a drive towards innovation- its vital that retails are able to react quickly to new technologies (e.g. NFTs, VR, AI) to capture market share and stay ahead of the competitors. Retailers have realized that to be able to deliver new and value-add experiences to their customers, they have to cut back on operational overhead that leads to increased cost and build standard functionality that can either be bought or re-used. This is where the benefits of MACH comes in- it's all about increasing the ability to deliver innovation quickly while lowering operational costs & risk. Microservices: An approach to building applications in which business functions are broken down into smaller, self-contained components called services. These services function autonomously and are usually developed and deployed independently. This means the failure or outage of one microservice will not affect another and teams can develop in parallel, increasing efficiency. API-First: A style of development where the sharing and use of the data via API (application programming interface) is considered first and foremost in the development process. This means that services are designed to aid the easy sharing of information across the organization and simple interconnectivity of systems. Cloud-Native SaaS: Cloud-native SaaS solutions are vendor-managed applications developed in and for the cloud, and leveraging all the capabilities the cloud has to offer, such as fully managed hosting, built-in security, auto-scaling, cross-regional deployment and automatic updates. These are a good fit for a MACH architecture as adopting them can reduce operational costs and frees up developers for value-add work like new unique customer experiences. Headless: Decoupling the front end from the back-end so that front ends (or “heads”) can be created or iterated on with no dependencies on the back end. The fact that the layers are loosely coupled decreases time to market for new front ends, and encourages the re-use back-end services for multiple purposes. It also de-risks change in the long term as services can function independently. Where does MongoDB come in? MongoDB is an enabler for MACH, meaning that using MongoDB as your data layer helps retailers and retail software companies. achieve MACH compliance. Our data model, architecture and functionality empower IT organizations to build in line with these architecture principles. During a digital transformation, where a retailer is modernizing a monolith into a microservices based architecture, they're looking for a data layer which will enable speed of development & change. MongoDB is the "most wanted" database 4 years running on Stack Overflow's developer survey- this is because our document model maps to the way developers are thinking & coding, and the flexibility allows for iterative change of the data layer. When looking at API based communication, the standard format for APIs is JSON, which again maps to MongoDB's document model. The idea with API-first development is to develop with the API in mind- why not store the data the way you're going to serve it by API. This reduces complexity and increases performance. Cloud Native and SaaS products have become the norm as retailers wish to reduce maintenance and management work. MongoDB Atlas, provides a database-as-a-service, guaranteeing 99.995% uptime, automatic failover and self-healing and allowing DevOps engineers to spin up databases in minutes or by API/ script. Many retail software companies are also built on MongoDB Atlas- for example commercetools, which provides an ecommerce solution as a SaaS product. Headless architectures require a data layer that is able to adapt and change for new workloads. The ability to change the schema at runtime, with no downtime, makes MongoDB's document model ideal for this. Performance and the ability to scale for new "heads" is also important. MongoDB is known as a high performance database and can scale vertically automatically or scale out horizontally seamlessly. So MongoDB becomes a great choice for retailers choosing to adopt a MACH architecture (see figure 1 below). As a general purpose database with high performance, a rich expressive query language and secondary indexing, MongoDB is a really good fit as a data layer as it is capable of handling operational and analytical needs of the application. FIgure 1: Example of a MACH architecture Want to know more? Are you interested in a transition to MACH? Dive into our four part blog series exploring each topic in detail and how MongoDB supports each of these principles: Microservices API-First Cloud-Native SaaS Headless