Today's Database for Today's TV
The consumer TV experience has changed. Gone are the days of the static, single-threaded viewing experience in the living room. Today, consumers have new requirements; they want content on-demand, on their device of choice and on their terms. Given the rise of competitive services from companies like Netflix and pressure on existing revenue streams, service providers (telcos, cable and satellite providers) need to evolve their offerings. The good news is, they may not need a new business model so much as a new database.