4 Reasons Why Your Tech Company Should Launch a Podcast
Podcasts, originally known as audioblogs, are a relatively new content format. The first podcast didn’t launch until some time around 2004, so it makes sense that many organizations have not, historically, considered podcasting to be a top priority. Now there are podcasts centered around almost any topic. From true crime to comedy, financial and pop culture, podcasts are quickly becoming one of the most popular mediums for learning and entertainment consumption, with 177 million listeners in 2022 . As the producer of the MongoDB podcast , I spend a majority of my time thinking about what folks in the database world want to know more about. I have had the privilege of meeting some incredible people in the tech community and have witnessed the impact a podcast can have. There are many reasons why your tech company should consider developing a podcast; let’s look at my top four. Your podcast audience already exist As a tech organization, you likely already know who you want to reach. Your audience is waiting for you to deliver more content, more learning and storytelling experiences. If you are aiming to reach developers or technical leaders and thinkers, podcasting is an ideal way to achieve this goal. LinkedIn research shows that tech professionals engage with content that helps their skill development, that is relevant to their industry, and they enjoy hearing from influencers. Podcasts meet all three of these preferences. Tech podcasts revolve around tech-based stories or news, are relevant to others in the field, and many podcast episodes include a guest speaker to inform and influence listeners. Another key driver of podcast success is its more relaxed and natural tone. Podcasts are conversational, and 8 out of 10 tech professionals say they interact more with quality information that is not “overloaded with jargon”. Podcasts help you reach your communities and increase reach easily and effectively. Your audience is out there waiting for your expert thoughts to hit their airwaves. Podcasts are flexible One perk of a podcast is in its convenience and its flexibility. Podcasts meet people where they are–literally, anywhere they are. Listeners have a lot of flexibility with podcasting. They can listen as they work, exercise, or commute. They can start, stop, pause, and continue at the touch of a button. Podcasts give you the ability to transform existing, well-performing content into a new format. People learn differently, and 30% of people are more auditory learners. Repurposing written content into a podcast format gives you the ability to reach new members of your audience and allows for expansion on the topic that may not already exist in the written format. Your organization is ripe with experts, partners, customers, stories, and content in other formats. Add sound to those ideas with a podcast. Conversely, recording a podcast on video provides both an audio-only and a video asset. Further, transcripts from the episode can be reworked into a blog or infographic on the same topic. And using the podcast recording as a subject-matter expert interview allows you to write additional content around the same topics of conversation within the episode. Moreover, listening to podcasts doesn’t feel like a chore or work. Podcasts blur the line between learning (in this case, about technology and your product or service) and entertainment, making listeners less resistant to your message. Podcasts let your community connect with industry leaders Ideally, you want your organization and its technical experts to be vocal, to be constantly sharing their opinions, thoughts, and discoveries. Podcasts are a great way to amplify your subject-matter expert voices and position your organization as a go-to place for learning and guidance. But it’s not just your own in-house experts that you can showcase; podcasts are also a platform to connect with other industry leaders and bring more diverse perspectives to the show. Podcasts can also help leaders who are more comfortable as speakers than writers; they can take part in the development of content easily and with little preparation. Your organization likely has a treasure trove of compelling stories and ideas, all living within the minds of your leaders. Hearing leaders and industry thinkers on your organization’s podcast helps to maximize a culture of excellence, inspiring others also to take part or suggest new topics or guests. Podcasting helps grow your community Podcast audiences are some of the most engaged audiences today. Research has found that 80% of listeners finish the entire episode each time and listen to an average of 7 shows per week . Podcasts have also been found to create more loyalty, making them 20% more likely to follow your organization on social media. This level of engagement leads to a community built around common interests and ideas, even to the point of mobilizing audiences. For example, Manoush Zomorodi , host of WNYC podcast Note to Self , encouraged her listeners to join a challenge to detach themselves from technology and focus on creative projects. More than 20,000 listeners engaged in the challenge . When people with common ground come together, they are more likely to engage, react, and even donate to keep that community alive. Marc Maron , host of the WTF podcast , says that 10% of his audience pays up to $8.99 monthly to support the podcast. Over the years, I’ve found that community engagement comes from responsiveness and interaction across several channels. I regularly engage with listeners to encourage feedback and respond to comments on LinkedIn, Twitter, Instagram, in our community forums, and even at live events.This sense of community deepens the appreciation I have—and that I hope my listeners have—in our jobs and the technology industry overall. Want to be a guest on The MongoDB Podcast? I will be live at AWS re:Invent 2022 in Las Vegas. Reach out to me if you have a great story idea and would like to take part in an in-person recording. Swing by the MongoDB booth, or, be sure to see me delivering the keynote demonstration on day one of the event! If you haven’t tuned into The MongoDB Podcast yet, you can subscribe on Apple Podcasts , Spotify , or wherever you find your podcasts.
Behind the Scenes of the MongoDB Podcast
Startup Spotlight: Qubitro - Simplifying IoT
Qubitro is a participant in the MongoDB for Startups program which helps startups succeed by providing them with access to the tools and resources they need to launch and build on their innovations. In this article, we spend time with Beray Bentesen, CEO of Qubitro to learn more about their SaaS platform that simplifies IoT.
2019 William Zola Award Nominations
Community is core to the success of MongoDB and the people that use it. This year is the fifth year we've held the William Zola Award for Community to honor those whose contributions to support have made a significant difference to people around the world. The William Zola Award for Community Excellence was created in 2014 to honor those whose support contributions make a significant difference to people around the globe. One of our strongest Community Support advocates was William Zola, who passed away unexpectedly in that year. William, Lead Technical Services Engineer at MongoDB, had a passion for creating user success and helped thousands of users with support problems, much of it on his own time. William was so effective at meeting users in their time of distress that people often asked for him by name on the MongoDB User Forum. Most engineers at MongoDB went through his customer skills training to learn how to create an ideal user experience while maintaining technical integrity. William taught us the following. How the user feels is every bit as important as solving their technical problem. We should work to solve the problem and not just close a case or ticket. Every user interaction should drive the case one step closer to resolution. It’s all about the user. Over time, William’s advice and philosophy towards user success came to permeate MongoDB’s entire organization and community. The Award This year at MongoDB World we will announce the 2019 winner of “The Zola.” We will award an individual who has offered exceptional support to our community in line with William’s philosophy. The winner of the Zola will receive a complimentary hotel stay while at MongoDB World along with a $1,000 Amazon Gift Card. Today we open nominations and begin the search for this year's winner of the Zola. MongoDB users who support others on StackOverflow, MongoDB Google Groups, at a MongoDB User Group, or in person through ad-hoc or structured mentoring are all qualified to receive the award. Nominations will be accepted until April 30th, 2019 through this form , so please send in names of people who have positively impacted your experience with MongoDB. Individuals will be judged on the impact of their work and their demonstration of William’s values. William’s extraordinary contributions are remembered in users like you who pass along your knowledge of MongoDB and do it with gusto. Even if you do not qualify for the Zola now, there is always an opportunity for you to contribute to the MongoDB ecosystem by sharing your ideas and experience on StackOverflow , the MongoDB User Forum and in your local communities . Tell us who you think should receive this year's “Zola”. Submit your nominations today Prizes $1,000 Amazon Gift Certificate Ticket to MongoDB World 2019 Hotel stay during MongoDB World How Winners Will Be Selected MongoDB will pick the winning applicant by May 8th and will notify the winner via email. The winners will be chosen based on a combination of user votes and contributions made to the community. For more information see the Zola Award Terms and Service .
Stitching Sheets: Using MongoDB Stitch To Create An API For Data In Google Sheets
Thanks to MongoDB Stitch, it is easier than ever to integrate web services with MongoDB. In this example, we are going to use it to make calendar data flow between Google Sheets and MongoDB, complete with Google Sheets menus and an optional slack bot to access the data in MongoDB.
Build a Slack App in 10 minutes with MongoDB Stitch
Slack is not only the fastest growing startup in history , but it's also an app by the same name and one of the most popular communication tools in use today. We use it extensively at MongoDB to foster efficient communications between teams and across the company. We're not alone. It seems like every developer I encounter uses it in their company as well. One interesting thing about Slack (and there are many) is its extensibility. There are several ways you can extend Slack. Building chatbots, applications that interface with the communication service and extending Slack through the introduction of additional commands called "slash commands" that enable Slack users to communicate with external services. In this article, we'll build a simple slash command that enables users to store and retrieve data in and from a MongoDB database. I'm always finding interesting information on the internet that I want to share with my team members so let's build an application we'll call URL Stash that will store interesting URLs for later retrieval via a Slack slash command.
Announcing the 2018 Hacktoberfest Winner
On behalf of my team and everyone at MongoDB, I'm excited to announce the winner of the MongoDB Hacktoberfest - Best use of Stitch contest - Stephanie Orpilla with their application, MorningPages . It's an application designed to improve users creativity by ensuring that they write every day.
Connecting MongoDB Stitch to Google Places
Introduction to Serverless Functions in MongoDB Stitch