Thrive With Big Data Webinar Series - Part 3: Make Customers Happy
July 30, 2013
Big Data can help increase customer satisfaction – which can reduce churn and increase revenue – by opening up access to information and by empowering customers. A top 5 insurance company improved customer service by generating a 360-degree view of over 100 million customers from 70 legacy systems. A leading newspaper increased user engagement and ad revenue by serving custom content and interactive features to over 20 million readers.
Considerations for Decision Makers: In this webinar, you will learn about the importance of Developer Appeal as well as applicability of Big Data solutions – specifically, General Purpose vs. Niche solutions – in the technology selection process for these projects.