Webinar: Keeping the Customer as the Priority for O2
O2, one of the UK’s largest mobile phone operators, uses their Priority program to help retain, and learn more about, their customers. Running a customer loyalty scheme presents a unique set of challenges around the collection and use of data.
In this webinar we examined some of the approaches that Equal Experts has taken to address these challenges, including:
Revealing the offers that get the best customer response
Exploring the future potential uses of bluetooth technology
Using MongoDB as an ideal part of the solution
Equal Experts are a software consultancy with offices in the UK, Canada, India and Portugal. Equal Experts’ agile practitioners combine technical excellence and business pragmatism to deliver simple bespoke software solutions to complex business problems.
Unfortunately, we experienced some technical difficulties during the webinar. This means that the audio on some parts of the recording is unclear. The issue was resolved and the audio for the second half of the on-demand version, including a section on Equal Expert's use of MongoDB and the Q&A, is clear.