Rearchitects Online Platform on MongoDB to Create Seamless Omni Channel Customer Experience
NEW YORK, NY and PALO ALTO, CA – September 24, 2015 – MongoDB, the database for giant ideas, today announced that Urban Outfitters, Inc. (NASDAQ:URBN), a leading lifestyle specialty retail company including the Anthropologie, BHLDN, Free People, Terrain, and Urban Outfitters brands, uses MongoDB to advance its eCommerce platform.
Urban Outfitters is committed to building new and innovative customer experiences and has selected MongoDB for its flexibility and performance. By building a new MongoDB platform that provides capabilities and services for all channels, the retailer can now quickly design and release innovative apps, while delivering a rich, consistent customer experience. In addition to its flexibility, MongoDB provides high availability and performance.
“As we looked to position our platform for growth, we wanted to select a product, and partner with a company aligned with our goals,” said Rob Frieman, Director of eCommerce at Urban Outfitters. “With MongoDB, we’re using a product proven to support our brands’ performance needs throughout the year and especially at peak loads during the holidays. We can develop new features, adapt to changing requirements, and spend more time delivering value.”
MongoDB is a key component in Urban Outfitters’ omnichannel strategy enabling the retailer to move ahead across a variety of initiatives including in-store pickup and personalization to build a seamless customer experience.
“MongoDB is quickly becoming the backbone of the retail sector, inspiring eCommerce apps and ideas that were previously impossible,” said Dev Ittycheria, president and CEO, MongoDB. “Offering the powerful combination of flexibility, high performance, and no downtime, MongoDB continues to be the answer to modern retail requirements for eCommerce Giants like Urban Outfitters.”
Retail leaders around the globe – including Otto, The Gap, Chico’s, Saks Fifth Avenue, Gilt, eBay and Under Armour – rely on MongoDB to create personalized, omnichannel customer experiences that drive revenue.
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About Urban Outfitters
Urban Outfitters, Inc. is an innovative specialty retail company which offers a variety of lifestyle merchandise to highly defined customer niches through 238 Urban Outfitters stores in the United States, Canada, and Europe, catalogs and websites; 210 Anthropologie Group stores in the United States, Canada and Europe, catalogs and websites; 108 Free People stores in the United States and Canada, catalogs and websites; and Free People wholesale, which sells its product to approximately 1,600 specialty stores and select department stores worldwide.
By offering the best of traditional databases as well as the flexibility, scale and performance today’s applications require, we let innovators deploy apps as big as they can possibly dream. From the modern to the mission-critical, from startups to enterprises, MongoDB is the database for giant ideas. For more information, visit www.mongodb.com.