Novawise Chooses MongoDB to Power Flexible Pharmaceutical App

New York—July 31, 2013—10gen, the MongoDB company, today announced that Novawise, a software company, has selected MongoDB to power iQ.align™, its cloud-based mobile application designed to capture complex data on any device.

MongoDB serves as the backbone to power the iQ.align™ mobile application, which allows pharmaceutical sales representatives to characterize their interactions with physicians and other prescribers. Jointly marketed by Novawise and GSW, a full-service healthcare communications agency, iQ.align™ limits open text entry, ensuring compliance with patient privacy regulations.

Novawise needed a flexible database that would allow managers to create custom, pre-defined conversation trees that enable the capture of complex and sensitive data. By replacing its legacy relational database system with MongoDB, Novawise improved the scalability and configurability of its solution. This functionality can be integrated with legacy systems, such as CRM, to enhance their flexibility.

“In an industry where nuance can be the difference between a successful relationship and a compliance breach, MongoDB has given us the flexibility to quickly deliver customizable solutions to our global customers,” said Steve Macdonald, CTO at Novawise. “MongoDB enables our customers to more efficiently and intuitively streamline field operations and collect real-time data through our mobile application.”

“Novawise’s iQ.align™ is improving the way pharmaceutical companies interact with clients,” said Max Schireson, CEO at 10gen. “Shifting from relational database technology to MongoDB arms Novawise customers with intuitive, flexible solutions that enable better insights into prescriber relationships.”

Novawise is currently providing this solution to AstraZeneca Canada, the Canadian division of the global, innovation-driven, integrated biopharmaceutical company responsible for many leading prescription medicines. The solution is attracting intense interest from other top ten global pharmaceutical companies, with several trial implementations underway.

According to Mark Woolard, Director of Commercial Effectiveness at AstraZeneca Canada, “By developing and using an iQ.align™ Insight Plan for each brand, we gain experience and expertise in the best way to capture the details of the interaction during a call."

After the demonstrated success of the initial MongoDB deployment, additional projects are underway at Novawise in other highly regulated industries, such as oil & gas and financial services.

As one of the most popular new technologies, MongoDB has more than 3.8 million downloads, 50,000 Online Education registrations, 15,000 MongoDB User Group (MUG) members, 14,000 MongoDB Monitoring Service users and 10,000 attendees at MongoDB global events in 2012.

MongoDB is the open-source, document database popular among developers and IT professionals due to its agile and scalable approach. MongoDB provides a JSON data model with dynamic schemas, extensive driver support, auto-sharding, built-in replication and high availability, full and flexible index support, rich queries, aggregation, in-place updates and GridFS for large file storage.

About 10gen 10gen is the company behind MongoDB, the leading NoSQL database. MongoDB (named from "huMONGOus," meaning "extremely large") is reinventing data management and powering big data. Designed for how we build and run applications today, MongoDB empowers organizations to be more agile and scalable. It enables new types of applications, better customer experience, faster time to market and lower costs. MongoDB has a thriving global community with 4 million downloads, 50,000 Online Education registrations, 15,000 MongoDB User Group (MUG) members and 10,000 annual MongoDB Days attendees. The company has more than 600 customers, including many of the world’s largest organizations. For more information, visit

About Novawise Novawise Inc. is a privately held corporation based in Halifax, Nova Scotia, Canada, formed in 2010 by former executives in the pharmaceutical and enterprise software industries. Novawise makes mobile data collection software that is both powerful and easy to use, offering businesses a new way to capture complex data using any mobile device. For more information, visit

About GSW GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. These experiences involve, inspire, educate and activate people through ongoing brand journeys. One of the largest healthcare advertising agencies in the world, GSW turns messages into brand experiences with the goal of transforming people’s lives. Building partnerships with pharmaceutical, biotech, and health-and-wellness clients in 18 major markets around the world, GSW creates marketing solutions through a comprehensive and wide array of services including advertising, digital and closed-loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media and market research. The agency is led by a team of best-in-class marketers who have experience with a variety of stakeholders such as healthcare professionals, patients, caregivers, payers and consumers. GSW is part of inVentiv Health Communications (iHC), the inVentiv Health Division dedicated to delivering exceptional, global, multichannel communications to organizations focused on health and wellness. For more information visit