5 Ways MongoDB Helps BuzzFeed Power Journalism for the Social Web

NEW YORK—March 19, 2014—MongoDB, the database for modern applications, today announced that BuzzFeed, the social news and entertainment company, relies on MongoDB to analyze all performance data for its content across the social web. A core part of BuzzFeed’s publishing platform, MongoDB exposes metrics to editors and writers in real time, to help them understand how its content is performing and to optimize for the social web. The company has been using MongoDB since 2010. Here’s why.

  1. Analytics provide more insight, more quickly. BuzzFeed relies on MongoDB for its strategic analytics platform. With apps and dashboards built on MongoDB, BuzzFeed can pinpoint when content is viewed and how it is shared. With this approach, BuzzFeed is able to quickly gain insight on how its content performs, nimbly optimize user’s experience for posts that are performing best and is able to deliver critical feedback to its writers and editors.

  2. BuzzFeed is data-driven. At BuzzFeed, data drives decision-making and powers the company. MongoDB enables BuzzFeed to effectively analyze, track and expose a range of metrics to writers and employees. This includes: the number of clicks; how often and where posts are being shared; which views on different social media properties lead to the most shares; and how views differ across mobile and desktop.

  3. Successful web journalism demands scale. BuzzFeed processes large volumes of data and this is increasing each year as the site’s traffic continues to grow. Originally built on a relational data store, BuzzFeed decided to use MongoDB, a more scalable solution, to collect and track the data they need with a richer functionality than a standard key-value store.

  4. Editors gain edge with access to data in minutes. Fast, easy access to data is critical to helping editors determine what content will be most shareable in the social media world. With MongoDB, BuzzFeed is able to expose performance data shortly after publication, enabling editors to quickly respond by tweaking headlines and determine the best way to promote.

  5. Setting the infrastructure for new applications. As BuzzFeed continues its efforts to leverage stats and optimization, MongoDB will feature prominently in the new infrastructure. MongoDB makes it easy to build apps quickly – a requirement as BuzzFeed rolls out additional products.

“Media companies are under pressure to stay relevant in a social world,” said Max Schireson, CEO at MongoDB. “BuzzFeed is a stellar example of how to stand out from the competition by taking full advantage of technology that makes data work for the business. With MongoDB, you can build, improve and reimagine with a database that moves at the speed of development that modern applications demand.”

“BuzzFeed was a technology company before we were a media company and tech really runs in our veins. MongoDB powers our ability to make sense of big data, improve our decisions and make our company stronger,” said Mark Wilkie, Chief Technology Officer at BuzzFeed.

About MongoDB, Inc.
MongoDB (from humongous) is reinventing data management and powering big data as the leading NoSQL database. Designed for how we build and run applications today, MongoDB empowers organizations to be more agile and scalable. It enables new types of applications, better customer experience, faster time to market, and lower costs. To learn more, please visit www.mongodb.com.

About BuzzFeed
BuzzFeed is the social news and entertainment company. BuzzFeed is redefining online advertising with its social, content-driven publishing technology. BuzzFeed provides the most shareable breaking news, original reporting, entertainment and video across the social web to its global audience of 100M.