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Discovering Customer Signals in Online Retail

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Come to this talk to learn how AO.com—one of the UK’s largest online electrical retailers—are building real-time, event-driven applications to improve customer experience. Our usage ofMongoDB and MongoDB Atlasbegan by liberating data from our heritage order management applications supporting our Single Customer View initiatives.MongoDBnowhelps us to tracksignals across the customer journey including on-site click-stream data. We use these signals to build more personalized experiences such as onsite interventions with unique promo codes or customized delivery propositions.

We’ll be looking at the challenges we faced when adoptingMongoDB. We’ll also dive into our adoption ofMongoDB Atlasand the benefits this has given us. Finally, we’ll take stock of where we’re at now andwhat the future ofMongoDBlooks like within the organization.

We hope you enjoy our webinar, if you would like to learn more, take a look at our Retail Fast Forward white paper.


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