Media owners are turning to MongoDB to drive social interaction with their published content. The way customers consume information has changed and passive communication is no longer enough. They want to comment, share and engage with publishers and their community through a range of media types and via multiple channels whenever and wherever they are. There are serious challenges with taking this semi-structured and unstructured data and making it work in a traditional relational database. This webinar looks at how MongoDB’s dynamic schema design and document orientation gives organisation’s like the Guardian the flexibility to aggregate social content and scale out.