Customers today are more sophisticated and have higher expectations than ever before. A ‘range-it and they will come’ philosophy will no longer cut it. Brands need to deliver digital-first personalized, localized and consistent experiences across all touchpoints to beat the competition.
So how do they compete in this customer-centric world? It requires a change in mindset, from “product-out” to “customer-in” – and data is at the center of this. Traditionally, companies have tried to solve this with their current legacy technologies that do not allow the flexibility to meet the integrated, onmichannel experiences needed.
This paper describes how Amplience and MongoDB help companies solve these challenges by providing rentable microservices and packaged business capabilities that brands can rapidly implement to get value quickly without the complexity of building it all yourself.