Jacques Crocker, CTO, Order SM
Lots of companies use MongoDB to scale up. But what about getting your product off the ground with just an idea? In my experience, MongoDB's best aspect is how it allows new products to be built in record time by using it as a simple data store, to get your app running without having to worry about migrations or complex data modeling. In this talk I'll demo how to build a new Rails app using MongoDB, and how to approach using the flexible datastore as a way to focus on user experience instead of data modeling early on in the product development cycle.