Senior Marketing Automation Manager

Palo Alto, CA

We are looking for a motivated individual to join our global business applications group. We implement state of the art cloud based applications for internal use – marketing (Marketo) being one of them. Candidates who not only "do" but are also leaders influencing change will excel in this role. The ideal candidate enjoys collaborating with our senior marketing and sales leaders, brings best practices from previous experiences and is equally capable of rolling up their sleeves, diving right into execution.

This position is ideal for somebody who wants to be in ‘systems’ control and is looking to make a difference by building the best-in-class digital marketing programs and industry best practices.  

Responsibilities

  • Oversee /own all outbound marketing programs utilizing Marketo, Salesforce and other enterprise software solutions
  • Work hand-in-hand with senior sales and marketing leaders, marketing community, enterprise managers, creative and technology teams

Requirements

  • Experience in managing digital lead nurturing programs of varying complexity (define, test, and implement multi-step nurture programs)
  • Experience in bringing best practices and past experiences to the table (innovative ideas)
  • Experience in creation and deployment of email campaigns, online events, activity registration, forms and landing pages
  • Experience in facilitating use of lead scoring processes with sales teams
  • Experience on how to achieve data quality for a lead database
  • Attention to detail and focus on quality
  • Experience in coaching and mentoring team members
  • Ability to multi-task and handle urgent initatives and issues with high level professionalism
  • BS/BA or equivalent in marketing, buisness, finance or related field is required
  • 5 years minimum previous marketing experience as well as prior experience working closely with a professional sales organization
  • Advanced Marketo: 2-3 years direct Marketo implementation experience
  • Pro-active and self-motivated

Nice to haves

  • Project Management experience
  • Salesforce Administration
  • Experience working in a startup environment
  • Experience with open source company