Welcome to the Age of Big Data. Or perhaps it’s the Age of Big Data Agnosticism. In a Newtonian twist, what started as a wave of hype for data’s transformational potential on organizations everywhere has turned into an equal and opposite backlash of big data naysaying.
It is an understandable reaction to the great over-selling of big data as a kind of enterprise cure-all. Of course, in some companies, big data pilots have produced nothing but big piles of unfulfilled expectations.
But the problem likely is not big data.
Big data remains potentially the most powerful engine for business transformation... Read More >